Definition. As the word ‘text’ suggests, originally related to literary culture (novels, poetry, etc.), but has since developed application to cultural artefacts in general - to films, fashion, product design, games, etc.
Two kinds of intertextuality:
• unconscious - true intertextuality: beyond author’s control
• (self-)conscious - what Kristeva calls ‘the banal sense of “the study of sources”’ (Kristeva Reader, p.111)
Quentin Tarantino movies usually have a lot of intertextuality. He is clearly influenced by old spaghetti westerns and kung fu movies. He doesn't spoof them put rather reimagines them for the modern era.
Also...I would say spoofs like Airplane, Scary Movie, etc. are intertextual in that they would not exist without other movies created before them.
Also...Down With Love is a modern take on a classic Doris Day/Rock Hudson romance, but told tongue in cheek for the 21st century. In that same vein is Brick, a modern movie about high school that is told in a film noir style with lots of old-timey sounding dialogue.
Intertextuality in Film.
According to Bazin, a French film theorist, there is no doubt at all that films were, in principle, works of authors who at certain time and with certain technical and aesthetic means had managed to create certain distinctive cinematic artwork(Paech 2000:1). Most of Shakespeare′s books such as Romeo and Juliete, Hamlet, Othello, Merchant of Venice among others have been reproduced as films, as well as. . Gulliver′s Travel by Jonathan Swift, and Chinau Achebe′s Things fall apart. Christian Metz, a German semiologist, purported that films are not only an artwork, but, rather, a textual system that constitutes its own original, singular totality, in which the author, if involved at all, is only a constituent of this system. Today, it seems to be more appropriate to speak of film as one medium among others which interacts as multimedia, or is connected to one another intermedially. The same film can be seen on cinema, on TV, on video, and DVD. According to Metz, Film, picture, color, sound, motion, adaptation from literature-whether technological or mechanical medium makes film a sort of technical Gesamtkunstwerk(Paech 2000:5).
Intertextuality in newspapers.
Most news papers or magazines contain pictures, or cartoons. The degree of
the intertextuality is different. Some are more verbal than visual and vice versa,
e,g in most editions of the Rheinischer Merkur news paper(see Rheinischer Merkur
newspaper).
Intertextuality on Computer screens
Texts on the computer monitors are said to be completely hyper textual links, i.e. connections of combination that arrange texts as part of a simultaneous virtual network to constantly changing current textual formation which allow the processing of pictures, graphics, even moving pictures and film on the same textual level(Paech 2000:5). www.facebook.com could be a good example of this explanation because the system affords us opportunity to read texts, watch videos, listen to all kinds of music, and even chat online.
According to Bazin, a French film theorist, there is no doubt at all that films were, in principle, works of authors who at certain time and with certain technical and aesthetic means had managed to create certain distinctive cinematic artwork(Paech 2000:1). Most of Shakespeare′s books such as Romeo and Juliete, Hamlet, Othello, Merchant of Venice among others have been reproduced as films, as well as. . Gulliver′s Travel by Jonathan Swift, and Chinau Achebe′s Things fall apart. Christian Metz, a German semiologist, purported that films are not only an artwork, but, rather, a textual system that constitutes its own original, singular totality, in which the author, if involved at all, is only a constituent of this system. Today, it seems to be more appropriate to speak of film as one medium among others which interacts as multimedia, or is connected to one another intermedially. The same film can be seen on cinema, on TV, on video, and DVD. According to Metz, Film, picture, color, sound, motion, adaptation from literature-whether technological or mechanical medium makes film a sort of technical Gesamtkunstwerk(Paech 2000:5).
Intertextuality in newspapers.
Most news papers or magazines contain pictures, or cartoons. The degree of
the intertextuality is different. Some are more verbal than visual and vice versa,
e,g in most editions of the Rheinischer Merkur news paper(see Rheinischer Merkur
newspaper).
Intertextuality on Computer screens
Texts on the computer monitors are said to be completely hyper textual links, i.e. connections of combination that arrange texts as part of a simultaneous virtual network to constantly changing current textual formation which allow the processing of pictures, graphics, even moving pictures and film on the same textual level(Paech 2000:5). www.facebook.com could be a good example of this explanation because the system affords us opportunity to read texts, watch videos, listen to all kinds of music, and even chat online.
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